A short nightclub clip featuring Jon Hamm has achieved something most marketing campaigns can only hope for.
It has brought a 15-year-old dance track back into the spotlight and turned it into a streaming sensation.
Back in 2010, Danish DJ and producer Kato released Turn The Lights Off with singer-songwriter Jon Nørgaard.
Fast forward to today, and the track has surged to the top of Spotify’s Viral 50 chart.
As a result, it now attracts around 140,000 streams every day and has surpassed 35 million total plays.
Kato shared that the sudden resurgence felt unreal to him.
This renewed popularity started on TikTok.
Users paired small, everyday wins with a nightclub scene from Your Friends & Neighbors.
In the clip, Jon Hamm loses himself in the music and the moment.
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In these videos, users first highlight a small victory.
Then the clip cuts to Hamm swaying under blue lights, eyes closed, fully absorbed in the music as the house beat and uplifting synths take over.
The format quickly became a joke that users adapted to countless situations.
The revival started on TikTok.
Users paired small, everyday wins with a clip of Jon Hamm lost in the music.
At the same time, many users took a more reflective approach.
They used the same meme to express bittersweet nostalgia, recalling a time when staying up late felt carefree and without consequences.
Once again, TikTok proved its unmatched ability to revive forgotten hits, often for reasons no one originally intended.
