The success of Masing Masing, the collaboration between Ade Govinda and Ernie Zakri, has grown beyond a typical music hit.
The song has achieved the rare milestone of Triple Platinum in both Indonesia and Malaysia.
Even though the track is more than a year old, the achievement remains unusual in today’s music industry.
Within just two years of its release, the song has continued to resonate with listeners across Indonesia, Malaysia, Singapore, and Brunei Darussalam.
First released in 2024, the track keeps breaking records and maintaining long-term relevance.
As of February 2026, its Official Music Video has reached 57.86 million views.
Meanwhile, the Official Lyrics Video has collected 120.35 million views, and the karaoke version has added 633,624 views.
On streaming platforms, the song has gathered 233.96 million streams on Spotify and 231 million plays on YouTube Music.
These numbers place Masing Masing among the most popular songs in Southeast Asia and further confirm its strong digital performance.
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The Gratitude for the Success of “Masing Masing”
Ade Govinda shared that he feels proud of the Triple Platinum recognition.
At the same time, he admitted the achievement came as a surprise.
He never expected Masing Masing to reach so many milestones in certifications and awards across both Indonesia and Malaysia.
Ade added that he feels grateful the song has been warmly accepted in many countries and has stayed in listeners’ playlists for a long time.
He also pointed out that the song has remained widely played over time.
In fact, its popularity even grew stronger in 2025. That momentum has motivated him to keep creating better music in the future.
Looking ahead, Ade Govinda revealed that he plans to release a new collaboration with Ernie Zakri in 2026.
The upcoming track will focus on a love theme, offering a different emotional angle from Masing Masing, which centered on heartbreak.
He explained that the new song will tell a different story but will aim to touch listeners in a similar way.
He also expressed hope that their next release will be even better received by audiences.
Ernie Zakri also shared her gratitude for the joint achievement.
She said she feels deeply thankful for the many awards they have earned through Masing Masing.
For her, the recognition means a great deal.
She especially highlighted the rare achievement of securing Triple Platinum in two countries.
She added that she is excited about their upcoming 2026 release and hopes the new song will resonate even more strongly with listeners.
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Future Plans
Meanwhile, William Chow, CEO of MyMusic Records, voiced strong support.
He said the company is very proud of Ade and Ernie’s achievement and described the song as an outstanding example of international collaboration.
He added that the label looks forward to continuing its support for their careers as they create more iconic works.
According to him, the track reflects not only high musical quality but also strong dedication to the craft.
With these milestones, Masing Masing stands as clear proof that heartfelt music can reach the highest level of success.
The song continues to inspire many listeners and remains an important part of the music journey in Indonesia and Malaysia.
Ade Govinda also thanked fans and partners, including Universal Music Malaysia, for supporting the song’s journey.
He emphasized that Masing Masing has become an iconic track that reminds listeners that the courage to part ways can open the door to a better life.
In addition to the new project with Ernie Zakri, Ade Govinda revealed that he is preparing a new album this year.
The project will feature collaborations with an Indonesian female singer known for her distinctive voice.
Although he has not revealed the singer’s identity, he did share one important update.
He confirmed that the first single from the album will arrive soon.
Because of that news, PARADE — Ade Govinda’s fanbase — now has something exciting to anticipate this year.
