Leap Event Technology is expanding across the Asia-Pacific region.
As part of the move, the company is introducing a broader portfolio of event solutions under its global brand.
Previously known as Ticketbooth, the company has completed its rebrand and now operates entirely as Leap Event Technology.
The move combines more than a decade of local market experience with the company’s global event technology platform.
The expansion also reflects Leap’s ambition to simplify event operations.
The company plans to achieve this by providing an end-to-end technology ecosystem for organizers across the region.
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Leap Event Technology Unifies Event Management
As part of the launch, Leap Event Technology introduced an integrated suite of applications that supports every stage of the event lifecycle.
The platform brings together ticketing, mobile event apps, and attendee engagement tools.
It also includes convention management, marketing tools, analytics, and lead capture in one connected ecosystem.
Instead of relying on multiple providers, organizers can now manage these functions through one platform.
The company says the unified approach simplifies event operations.
It also helps organizers gain better audience insights, attract sponsorship opportunities, and improve data-driven marketing.
Leap already works with several event organizers, including music festivals such as OCESA, REDWEST, and St Kilda Festival.
The company believes its expanded platform will help organizers meet growing audience expectations while creating new commercial opportunities.
Jess Attwood, General Manager for APAC, said Ticketbooth had built a strong reputation as a trusted ticketing provider in Australia.
She explained that the transition to Leap enables the company to support organizers beyond ticket sales by improving audience engagement, event operations, and revenue generation through one connected platform.
The Company Focuses on the Future of Live Events
Leap’s expansion comes as event organizers face rising operating costs alongside increasing expectations from attendees, sponsors, and partners.
The company sees integration as the key to future success.
It believes ticketing, audience data, mobile engagement, onsite experiences, and marketing should work together in one operating model.
Leap Event Technology has offices in Dallas, Montreal, and Sydney.
From these locations, the company supports event organizers in the music, sports, attractions, and convention industries around the world.
