Cheerful Music joined industry leaders at the 10th edition of AI Summit London.
AI Summit London is one of the world’s leading events focused on technology and creativity.
Snow Jiang, Founder and CEO of Cheerful Music, represented the label at the event.
UK A&R Manager Sergio Veloz and producer He Zhu also joined the discussion.
Together, they took part in a panel titled “Can AI Make Human Music More Valuable?”
The conversation explored how artificial intelligence is changing the music industry.
The panel also examined why human creativity, emotional expression, and cultural understanding continue to play an essential role in music.
During the discussion, Cheerful Music emphasized that AI should support artists rather than replace them.
The panel explained that AI can improve efficiency throughout the creative process.
However, meaningful connections with audiences still depend on human creativity and authentic storytelling.
Sergio Veloz said AI is lowering the barriers to music production.
He believes success now depends less on who can create music and more on who can build emotional connections with listeners.
According to Veloz, audiences continue to value stories, personal experiences, and cultural identity.
Those qualities remain difficult for technology to replace.
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Cheerful Music Showcases Virtual Artist Lynn
Despite rainy weather in London, attendees showed strong interest in Cheerful Music’s AI projects.
The label presented promotional videos featuring its virtual artist Lynn (灵玥). The presentation attracted visitors throughout the session.
When Lynn appeared on the main screen, many audience members took photos and searched for the character on Instagram.
The response demonstrated growing international interest in Cheerful Music’s AI-driven creative projects.
During the panel, Cheerful Music addressed one of the biggest challenges facing the AI era.
The company noted that easier content creation does not always lead to higher creative quality.
To address this, the label follows a philosophy of combining technology with human artistic judgment.
Its AI Artist Program pairs AI-generated vocals with songs written entirely by human songwriters.
The company believes this approach preserves emotional depth while benefiting from technological innovation.
The strategy has already produced commercial success.
Lynn’s single “RED” has generated more than 210 million views across short-form video platforms.
The track has also appeared on several music charts.
Expanding Their Virtual Artist Universe
Cheerful Music plans to introduce additional virtual artists in the future.
The upcoming projects include YAN (炎昭), a fashion-inspired character, and PeanutsJack (花生杰克), a family-friendly virtual artist.
Both will become part of the company’s expanding digital artist ecosystem.
The discussion also attracted participants from outside the music industry.
Their questions introduced new perspectives on AI and creativity while offering ideas that could help shape Cheerful Music’s future global expansion.
