RACH?, also known as Rachel Cia, has teamed up with Janji Jiwa for the Summer Series campaign, running from June through August 2026.
The collaboration brings the artist’s free-spirited and adventurous summer energy into an experience that fans can enjoy beyond her music.
The campaign also marks another creative step for RACH? as she expands her presence beyond the music scene.
RACH? Creates Two Exclusive Summer Drinks
RACH? took an active role in developing two limited-edition beverages for the campaign.
The first is Berry Brew, which combines bold coffee with refreshing strawberry notes.
The second is Creamy Berry Pop, a sweet and creamy strawberry-based drink.
Together, the two beverages aim to deliver a refreshing boost during busy everyday routines.
RACH? said she immediately embraced the opportunity because of her love for coffee.
She also explained that the collaboration allowed her to combine her musical identity with an experience people could enjoy firsthand.
For the singer, summer represents freedom, positive energy, and the chance to enjoy life at a slower pace.
She wanted to bring those same feelings into the collaboration.
The Summer Series campaign extends beyond the exclusive drinks.
Throughout the program, RACH? will meet fans through a variety of interactive activities.
The lineup includes bar takeover sessions, community karaoke events, music workshops, and intimate live performances.
Together, these experiences combine music, community, and lifestyle into a single campaign.
Read more: RACH? Debuts With Toxic-Love Single “Dopamine”
A Shared Creative Vision
According to JIWA Group Marketing Director Grace Surya, the collaboration grew from the shared values between Janji Jiwa and RACH?.
She described the artist as creative, expressive, and closely connected with younger audiences.
Those qualities align with Janji Jiwa’s commitment to innovation and creating fresh experiences for its customers.
Through Summer Series, the company hopes to deliver not only refreshing flavors but also positive energy and memorable moments.
Outside the collaboration, the singer continues to build her music career under FloorInc, a sub-label of Sony Music Entertainment Indonesia.
She introduced her solo career with the debut single “Dopamine,” released in December last year.
The track showcased her dynamic personality and a musical style that reflects the everyday experiences of younger listeners.
Through the Summer Series campaign, RACH? hopes the collaboration will brighten people’s daily routines.
Whether listeners are working, studying, or simply looking for a mood boost, she hopes they can enjoy the exclusive drinks while listening to her music.
